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Pay for Half: A Better Remedy for Google Search
The appeals of the United States v. Google search antitrust case turn in part on whether the remedies ordered address Google’s illegal monopoly in search – or whether, by declining to ban the payments Google makes for search defaults, the District Court has left the conduct at the heart of the case largely intact. In Pay for Half, KGI’s Alissa Cooper joins leading economists and competition experts in showing how the court can reasonably cap those payments rather than ban them, opening at least half of the market to rivals, including emerging AI-powered entrants, while preserving revenue for distribution partners.